Original & Independent
Research for Agencies
Intuition’s Great, But Data’s Better.
Agency Core is a nonprofit providing free research on agencies, empowering agency leaders to replace guesswork with data-backed decisions. “Gut feelings” can only take your agency so far—our study provides the insights you need to make informed choices.
As a nonprofit, we don’t analyze the data ourselves. Instead, all data is published openly, allowing thought leaders to dive into it and break it down into actionable insights that small and mid-sized agencies can use for growth.
Our Mission
Agency Core empowers small and mid-sized agencies through collaborative, accessible, and data-driven research. By delivering transparent and actionable insights tailored to agency needs, we help agencies make better decisions, enhance operations, and plan effectively for the future.
Our Vision
We envision a collaborative agency community where transparent insights and trusted data fuel growth, innovation, and resilience. Agency Core aims to be the definitive resource for small and mid-sized agencies, empowering them with the strategies needed to build a stronger future.
The Need for
FREE, ACCESSIBLE, and RELIABLE Agency Data
High-quality, actionable insights are hard to find—and often come with a high price tag. That’s why we created Agency Core: to fill this gap with research that’s free, reliable, and accessible to agencies everywhere.
As a nonprofit, we ensure that every agency can access data to benchmark performance, track trends, and make decisions that drive success.
Our Commitment
Agency Core’s research is always provided without cost, so agencies face no barriers to accessing valuable, real-world data. With our commitment to transparency and quality, agencies can confidently rely on these insights to guide future decisions.
The Cause.
The Research.
The Commitment.
Agency Core is a brand that’s here to help agencies succeed with timely studies to help make agency leaders’ lives easier.
The Agency Core Study of 2022 was a great success—purpose-built to provide agencies with ongoing, in-depth insights into what makes successful agencies tick and how they’re overcoming the challenges of agency life.
Now, it is back for its second edition, which features more current and pressing topics that affect your (agency) life.
Help Shape the
Future of
Agencies!
We request your time, your expertise, and your perspective.
This survey is anonymous and should take less than 15 minutes to complete. Your answers will be combined with those from other respondents before being shared.
Completing the survey by December 11, 2024, qualifies you to enter a drawing for a $500 Visa Cash Card. Sweepstakes rules can be found here.
What
This Survey is About?
Gain insights on critical industry questions.
By participating in Agency Core’s research, you’ll contribute to uncovering answers to the most pressing questions agencies face today:
- How are agencies adapting to changing client expectations and in-house teams?
- What strategies are leaders using to navigate economic, political, and market shifts?
- How do agencies build partnerships that thrive despite challenges?
- What methods are working to demonstrate expertise and differentiate in the marketplace?
- How are agencies preparing for the future of first-party data?
What’s in It for You
Our
Partners
Agency Core’s partnerships with industry thought leaders confirm we’re addressing the right challenges. Together, we deliver impactful, unbiased research to help agencies thrive.
Research That’s Free
And Always Will Be.
Agency Core is committed to making all research data free and accessible for every agency. Our goal is to empower agencies with insights they can use to grow, innovate, and lead—without barriers or hidden costs.
All findings are openly available, and respondent information is used only for research purposes and only on an opt-in basis. This initiative is solely about helping agencies succeed with greater confidence and stability.
Join a movement that’s all about transparency
and progress!