What the
Study Uncovers
Confidence is down. Complexity is up.
And across the industry, agency leaders are asking:
“Are we built for what’s coming?”
The study reflects that tension.
It captures the voices of agency founders, executives, and strategists facing:
Explore the Findings
Your Way
What
The Data Reveals
- Optimism has collapsed: Only 47% of leaders say they feel strongly optimistic about their agency’s future, down from 74% in 2023.
- New business is breaking down: 43% say finding right-fit clients is harder than ever. Nearly a threefold increase in just two years.
- Only 7% of agency leaders say they’re extremely effective at growing revenue from existing clients.
- AI isn’t the top threat! Underpricing, weak positioning, and pipeline pain dominate instead.
- Client defection is rising, yet most agencies still lack a formal system to protect loyalty.
- The Thought Leaders and Loyalty Builders segments are outperforming by doing a few key things differently, like consistently investing in niche positioning and client experience.
Use This
Study to Fuel
Smarter Moves
Whether you’re leading a five-person team or a 50-person firm, these insights help you:
- Benchmark your agency’s strengths and gaps
- Align your team around top priorities
- Make clearer, faster, better-informed decisions
- Understand what sets top-performing agencies apart
- Share data-backed thought leadership with clients and peers
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