The Agency Core 2024 Survey offers agency leaders a unique chance to share their perspectives on industry challenges, strategies, and growth opportunities. By participating, agencies don’t just contribute to collective knowledge—they gain direct access to insights and resources that can help them navigate the evolving landscape of the marketing and advertising industries.

Here are five compelling reasons why your agency should consider joining this year’s survey.

• Access to Comprehensive Industry Insights

  The Agency Core 2024 Survey provides participants with a detailed view of industry trends, challenges, and innovations. For agency leaders, this means access to data that can inform strategic decisions on issues like talent acquisition, client retention, and differentiating their agency’s offerings.

  In previous surveys, insights were gathered on topics from economic pressures to staffing challenges, with findings shared across the community for collective benefit​​. This survey’s results will once again be shared widely and for free, giving agencies a robust foundation for benchmarking their performance and identifying growth opportunities in line with industry standards.

• Free Resources and Tools

  By participating, agencies gain access to exclusive resources designed to support their operational goals. This includes interactive data visualizations, custom reports, and educational content created to help agencies analyze their strengths and weaknesses relative to their peers.

  Participating agencies that meet certain engagement thresholds may receive customized insights that compare their agency’s data to broader survey trends​​. These resources are developed to be actionable, enabling leaders to make informed adjustments to improve client relations, optimize service offerings, and develop competitive differentiation in a crowded market.

• Influence on Future Industry Studies

  The Agency Core survey is designed to capture a representative view of the agency landscape, and participants’ responses play a direct role in shaping future research priorities.

  Through this annual survey, agencies help steer the focus toward the topics that matter most to them—the adoption of AI, adjustments to remote work policies, or navigating partnerships with in-house teams​​.

  Participating agencies not only voice their concerns but also provide valuable data that will influence future surveys. This collaborative approach ensures the Agency Core research remains relevant and impactful.

• Opportunities for Recognition and Networking

  Agency Core partners with respected distribution partners and industry experts who also benefit from the survey results. Agencies that participate become part of this network, gaining visibility and credibility within the professional community.

  In addition, those contributing to the survey may have opportunities to engage with distribution partners in webinars, panel discussions, and other events to share their expertise and learn from others in the industry​.

  Networking through Agency Core’s events or interactive data sessions provides a platform for agencies to make valuable industry connections, strengthen their brand, and learn best practices from leaders across the sector.

• Risk-free and Confidential Participation

  Agency Core places a high priority on confidentiality and accessibility. The survey is designed to be completed in a short amount of time, and responses are completely anonymous. Any contact information shared by participants is used solely for survey-related purposes, such as updates on results or notifications about future research initiatives​.

  With no participation cost and a strict data privacy policy, agencies can contribute their insights without concerns about confidentiality or external access to their data. This allows agencies to engage meaningfully without the risk of exposure, reinforcing Agency Core’s commitment to building an independent, unbiased research resource for the community​.

Ready to Contribute?

Participating in the Agency Core 2024 Survey not only enhances your agency’s understanding of industry benchmarks but also supports the broader agency community in making data-driven decisions. Join us in this unique opportunity to shape the future of agency research.