Co-founder · White label partner
White Label IQ
Making agency life easier and more profitable — your agency’s invisible strength in design, development, SaaS, and digital marketing.
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- Partners
Made possible by the community.
These organizations collaborate with Agency Core to strengthen the quality, reach, and independence of our research.
579agency leaders surveyed
400of their clients
100%free & open data
A joint initiative
Brian Gerstner
Co-founder
Susan Baier
Co-founder
Brian GerstnerCo-founder
Susan BaierCo-founder
Agency Core is a joint initiative from White Label IQ and Audience Audit™ — real data, real agency leaders.
Partner Profiles
The organizations behind the research
Consultancies, advisors, and specialists who serve agencies every day — and who help Agency Core reach the leaders whose answers shape the data.
Peer community & training
Agency Management Institute
Making the hard work of running an agency easier, less lonely, and more profitable.
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Agency profitability
Parakeeto
The digital & creative agency profitability experts — the world’s first profit management firm for boutique agencies.
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Growth, succession & exit
Sakas & Company
Build an agency you like — for an exit you’ll love.
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New business coaching
The Sutter Company
New business strategies for small agencies — pitch less and win more.
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Legal counsel for agencies
Legal + Creative
Clear, actionable legal guidance for independent marketing agencies.
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Full-service marketing
Business Builders
Growing your business through strategy, story, and execution since 1999.
View profileNo selling. No strings.
Just research that helps agencies rise, together. The 2026 findings are live and free to read.
See the 2026 Findings
Made Possible by the Community
Research that helps agencies rise, together.
Agency Core exists because dozens of consultancies, platforms, peer groups, and educators distributed the survey, championed the mission, and brought thoughtful agency leaders into the fold.
- No selling
- No strings
- No gates
Founding Partners
A joint initiative from White Label IQ & Audience Audit™
Co-founder
Brian Gerstner
Co-founder, Agency Core · President, White Label IQTwenty-plus years in the agency trenches. Through years of working with agencies, White Label IQ realized that the best solutions start with truly understanding agencies’ challenges, aspirations, and the gaps in the industry — which is why it partnered with Susan Baier of Audience Audit™ and founded Agency Core.
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Co-founder
Susan Baier
Co-founder, Agency Core · Founder, Audience AuditA research strategist for 30+ years. She built the segmentation study behind the Agency Core numbers and connects them to what owners should actually do differently.
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The Agency Core 2026 Study
Truth Shared. Not Sold.
Agency Core exists to put accurate, independent insight in front of every agency. The 2026 study holds that line: an honest look at how agencies are operating, deciding, and evolving.