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Parakeeto

Agency Core Partner

The digital & creative agency profitability experts.

The world’s first profit management firm exclusively designed for boutique agencies and consulting firms.

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300+agencies served globally since 2018

7 yearshelping agencies measure and improve profitability

10x ROIor you don’t pay — the Parakeeto guarantee

Introduction

Built to solve a problem agencies live every day — profitability with no purpose-built solution.

Founded in 2018 and headquartered in Prince Edward Island, Canada, Parakeeto was built to solve a problem every one of its founders had lived firsthand: agency profitability had no real, purpose-built solution.

Existing tools, accounting principles, and benchmarks treated agencies like an afterthought — fractional CFOs wouldn’t go deep enough into operations, and COO consultants lacked financial visibility. So Parakeeto created what didn’t exist: the world’s first profit management firm exclusively designed for boutique agencies and consulting firms.

In over seven years, they have helped more than 300 agencies worldwide measure and dramatically improve their profitability.

About the Partner

Who they are, who they serve, and the milestones behind the work.

01 — Who They Are

Built by agency veterans who lived the operational chaos firsthand.

Parakeeto is a fully remote consulting firm built by agency veterans who have run their own firms and lived the operational chaos firsthand. Their founding philosophy is simple: agencies that understand their numbers make better decisions, better serve their clients, and build more profitable businesses.

They combine the best parts of fractional CFOs, COOs, accountants, and data engineers into one cohesive service — tailor-made for service businesses. They operate with radical transparency, require no tool changes from clients, and stand behind a bold guarantee: if they can’t find a realistic path to a 10x ROI, you don’t pay. In seven years, this has only been triggered once.

Their values center on honesty, coachability, and action. Their ideal clients share those traits — willing to be fully transparent about their data, open to feedback, and ready to make real changes in their firm.

02 — What They Do

Bridging finance and operations to deliver a complete picture of profitability.

Parakeeto works exclusively with boutique agencies and consulting firms — typically between $750K and $30M in Agency Gross Income — across virtually every service vertical, from digital marketing and creative agencies to environmental consulting.

They serve clients across North America and internationally, including Europe, the UK, Asia, Africa, South America, Australia, and the UAE.

Their core focus: bridging the gap between finance and operations to deliver a complete, actionable picture of profitability.

03 — Key Achievements

Recognized as the experts on agency profitability.

300+ agenciesServed globally since founding in 2018

Recognized expertsBy 4A’s, Bureau of Digital, Digital Marketer, Mirren, GYDA, AMI, uGurus

Episode 314One of the agency Profit Toolbox — all podcast on agency profitability.

Gold frontFor event the executive and stockholders after audacious campaigns.

7-year track recordOne the longest list of best clients have invested.

Featured speakersAt numerous conferences and industry publications

Services

Five engagements, one focus: profitability.

Profit Assessment

Discover your firm’s true profit potential

Benchmark your model and past performance against industry standards
Pinpoint biggest sources of profit loss
Learn a simple framework and KPIs for managing profitability
Develop a roadmap for profit growth

Profit Management

Forecast profits and plan confidently

Know if a deal is profitable before you sell it
Align your team with clear metrics and tools
Identify what’s hurting your margins, and fix it
Monthly expert reporting, support and coaching

Bookkeeping & Accounting

Day-to-day bookkeeping, AR/AP, payroll, contractor payments, and cash-flow forecasting.

Profit Management Course

A self-paced course for agencies building foundational profitability skills independently.

Free Profit Toolkit

Free tools, templates, and training videos covering key profitability metrics.

Client Impact

What clients say after working with Parakeeto.

I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them.

Josh LowmanFounder @ Gold Front

The Assessment emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates.

Corey MorrisCSO @ Voltage

Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.

Leanne HallCEO @ Creative Fire

Parakeeto provides an insightful analysis of your agency’s financial and operational effectiveness and compares it to businesses you wonder about.

Misti FerrisVP Operations @ Roger West

It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency... It’s company changing for sure in a good way.

Larry TozierCEO @ Voltage

Leadership

Senior talent only — every consultant has 20+ years in agency ops & finance.

Co-Founder & CEO

Marcel Petitpas

Marcel is widely regarded as the leading expert in optimizing profitability for service-centric businesses. He hosts the Agency Profit Podcast (#1 podcast on agency profitability) and has spoken at international conferences worldwide. He has helped thousands of agencies globally through talks, workshops, and publications.

Profitability Consultant

Carson Pierce

A 20+ year agency veteran with experience at DDB, nForm, and Yellow Pencil. Carson has worked across web development, project management, and even built and sold his own firm. Since joining Parakeeto in 2021, he has worked with over 100 firms and is deeply versed in industry benchmarking.

Profitability Consultant

Kristen Kelly

With 20+ years of agency experience across account services, ops, and finance at large and boutique firms, Kristen is a recognized expert in agency profitability and operations. She is a frequent guest on the Agency Profit Podcast and a regular publisher on LinkedIn.

Unique Value

A lane no one else occupies.

Parakeeto occupies a lane no one else does. They are not fractional CFOs, and not COO consultants — they are a purpose-built combination, designed specifically for agency profitability.

No tool changes required

They work with whatever tools and processes clients already have.

No software vendor bias

All recommendations are based purely on client needs.

Minimal client time commitment

Engagements are designed around 1–3 hrs/week of client time.

International reach

Clients served across every major continent.

Results guarantee

If a 10x ROI path can’t be found, the client doesn’t pay.

Senior talent only

All consultants have 20+ years of experience in agency ops and finance.

Partnership with Agency Core

Bringing profitability rigor to the research.

Parakeeto contributes to Agency Core’s research with the same lens they bring to client work — surfacing the financial and operational metrics that actually predict agency health, not just the ones that are easy to measure.

Their input helps ensure Agency Core’s findings reflect what’s really happening inside boutique agencies on profitability, capacity, and operating leverage — so the community has can benchmark how can actually act on.

Contact

Let’s talk about what’s next.

Websitewww.parakeeto.com Emailholla@parakeeto.com

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