Monthly Live Session · Free · No Pitch
Don’t bet your
pipeline on a hunch.
A clear read on the agency year, straight from the field.
The Agency Core findings come straight from the people living it—the agency owners and their clients. Every month, Brian and Susan go live and walk through what this data means for an agency of your size and focus, so your next move rides on what the field actually reported, not a mere guess.
PUBLISHED AS A PUBLIC GOOD. NO GATES. NO SALES. NO AGENDA.
Get on the list
Register once, and you're in for the next session. We'll email the date as soon as it's set—along with your join link, a calendar invite, and a reminder before we go live. Miss it live, and the recording comes to you.
Can't make it live? Register anyway—Brian will send you the recording.
Why live
Why we’re doing this live
Hundreds of agency owners sat down and told us how the year was actually going—the pipeline, the pressure, the calls that kept them up. All of it became the 2026 Agency Core study.
Findings on a page are easy to nod at and forget. A live conversation isn’t.
So every month we take a fresh section of the data, walk through what it points to, and let owners read it their own way, out loud, with the room there to push back and add to.
The sharpest moments last time didn’t come from us. They came from the people on the call. And that’s by design.
THE FINDINGS
What we get into
What shifted in the last year
Where the landscape moved, and who’s feeling it most.
Pipeline, pricing & positioning
How agencies are handling all three right now.
Where AI actually landed
On the list of real concerns—not where the headlines put it.
Where you stand
Your own situation against agencies facing the same market.
Your hosts
The people walking you through it
Brian Gerstner
Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.
Susan Baier
A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.
On demand
Catch every session you missed.
We record every session and keep it free to replay—no gate, no expiry. Each one covers a different slice of the data, so the archive reads like a running map of the agency year.
Watch the topics that matter to you.
It only takes 30 seconds
Spend one hour a month
and stop guessing.
Join a few hundred agency owners who use the Agency Core numbers to make calmer calls on pricing, pipeline, and where to place their next bet. No pitch, ever—just the data and an honest conversation.