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Recorded live session · Aug 2026

2026 Agency Research Readout: What Clients Actually Want

Session artwork: 2026 Agency Research Readout: What Clients Actually Want
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About this session

Agency leaders and agency clients are looking at the same market and seeing two different pictures. In this AgencyCore live session, Susan Baier and Brian Gerstner walk through the 2026 Agency Research Readout — a side-by-side look at two annual studies: the AgencyCore study of agency leaders and The Agency Edge study of agency clients, run with Agency Management Institute for 13 years.

Your hosts

The people walking you through it

Brian Gerstner

Brian Gerstner

Co-founder, Agency Core | President, White Label IQ

Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.

Susan Baier

Susan Baier

Co-founder, Agency Core | Founder, Audience Audit

A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.

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