Brian Gerstner
Co-founder, Agency Core | President, White Label IQTwenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.
About this session
82% of clients say they’ll pay more for specialized expertise, yet fewer than half of agencies have committed to a niche. In this Agency Core 2026 webinar, Susan Baier (Audience Audit) and Brian Gerstner (White Label IQ) compare what agency clients want with what agency leaders are actually doing about specialization.
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Susan Baier
Co-founder, Agency Core | Founder, Audience AuditA research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.
On demand
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Join a few hundred agency owners who use the Agency Core numbers to make calmer calls on pricing, pipeline, and where to place their next bet. No pitch, ever—just the data and an honest conversation.
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