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Recorded live session · Jul 2026

Agency Core 2026 Research Readout: What 434 Agency Leaders Say About Pipeline, Niche, and AI

Session artwork: Agency Core 2026 Research Readout: What 434 Agency Leaders Say About Pipeline, Niche, and AI
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About this session

The 2026 Agency Core research readout, presented by Susan Baier of Audience Audit. This session covers findings from two annual studies: Agency Core, a survey of 434 agency leaders now in its third wave with trend data back to 2022, and The Agency Edge, which surveys agency clients. Together they show a widening gap between what agency leaders believe about their own value and what clients actually say.

Your hosts

The people walking you through it

Brian Gerstner

Brian Gerstner

Co-founder, Agency Core | President, White Label IQ

Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.

Susan Baier

Susan Baier

Co-founder, Agency Core | Founder, Audience Audit

A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.

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