2026 Agency Research Readout: What Clients Actually Want

2026 Agency Research Readout: What Clients Actually Want

Agency leaders and agency clients are looking at the same market and seeing two different pictures. In this AgencyCore live session, Susan Baier and Brian Gerstner walk through the 2026 Agency Research Readout — a side-by-side look at two annual studies: the AgencyCore study of agency leaders and The Agency Edge study of agency clients, run with Agency Management Institute for 13 years.