The digital & creative agency
profitability experts.
— Introduction
Built to solve a problem agencies live
every day — profitability with no
purpose-built solution.
Founded in 2018 and headquartered in Prince Edward Island, Canada, Parakeeto was built to solve a problem every one of its founders had lived firsthand: agency profitability had no real, purpose-built solution.
Existing tools, accounting principles, and benchmarks treated agencies like an afterthought — fractional CFOs wouldn't go deep enough into operations, and COO consultants lacked financial visibility. So Parakeeto created what didn't exist: the world's first profit management firm exclusively designed for boutique agencies and consulting firms.
In over seven years, they have helped more than 300 agencies worldwide measure and dramatically improve their profitability.
— About the partner
Who they are, who they serve, and
the milestones behind the work.
Built by agency veterans who lived the operational chaos firsthand.
Parakeeto is a fully remote consulting firm built by agency veterans who have run their own firms and lived the operational chaos firsthand. Their founding philosophy is simple: agencies that understand their numbers make better decisions, better serve their clients, and build more profitable businesses.
They combine the best parts of fractional CFOs, COOs, accountants, and data engineers into one cohesive service — tailor-made for service businesses.
They operate with radical transparency, require no tool changes from clients, and stand behind a bold guarantee: if they can't find a realistic path to a 10x ROI, you don't pay. In seven years, this has only been triggered once.
Their values center on honesty, coachability, and action. Their ideal clients share those traits — willing to be fully transparent about their data, open to feedback, and ready to make real changes in their firm.
Bridging finance and operations to deliver a complete picture of profitability.
Parakeeto works exclusively with boutique agencies and consulting firms — typically between $750K and $30M in Agency Gross Income — across virtually every service vertical, from digital marketing and creative agencies to environmental consulting.
They serve clients across North America and internationally, including Europe, the UK, Asia, Africa, South America, Australia, and the UAE.
Their core focus: bridging the gap between finance and operations to deliver a complete, actionable picture of profitability.
Recognized as the experts on agency profitability.
300+ agencies
Served globally since founding in 2018.
Recognized experts
By 4A's, Bureau of Digital, Digital Marketer, Mirren, GYDA, AMI, uGurus
Episode 314
One of the agency Profit Toolbox — all podcast on agency profitability.
Gold front
For event the executive and stockholders after audacious campaigns.
7-year track record
One the longest list of best clients have invested.
Featured speakers
At numerous conference and industry publications.
— Services
Five engagements,
one focus: profitability.
Profit Assessment
- Discover your firm’s true profit potential
- Benchmark your model and past performance against industry standards
- Pinpoint biggest sources of profit loss
- Learn a simple framework and KPIs for managing profitability
- Develop a roadmap for profit growth
Profit Management
- Forecast profits and plan confidently
- Know if a deal is profitable before you sell it
- Align your team with clear metrics and tools
- Identify what’s hurting your margins, and fix it
- Monthly expert reporting, support and coaching
Bookkeeping & Accounting
- Day-to-day bookkeeping, AR/AP, payroll, contractor payments, and cash-flow forecasting.
Profit Management Course
- A self-paced course for agencies building foundational profitability skills independently.
Free Profit Toolkit
- Free tools, templates, and training videos covering key profitability metrics.
— Client impact
What clients say after
working with Parakeeto.
"I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them."
"The Assessment emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates."
"Parakeeto's advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they're true experts."
"Parakeeto provides an insightful analysis of your agency's financial and operational effectiveness and compares it to businesses you wonder about."
"It's a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency... It's company changing for sure in a good way."
— Leadership team
Senior talent only — every
consultant has 20+ years in
agency ops & finance.
Marcel is widely regarded as the leading expert in optimizing profitability for service-centric businesses. He hosts the Agency Profit Podcast (#1 podcast on agency profitability) and has spoken at international conferences worldwide. He has helped thousands of agencies globally through talks, workshops, and publications.
A 20+ year agency veteran with experience at DDB, nForm, and Yellow Pencil. Carson has worked across web development, project management, and even built and sold his own firm. Since joining Parakeeto in 2021, he has worked with over 100 firms and is deeply versed in industry benchmarking.
With 20+ years of agency experience across account services, ops, and finance at large and boutique firms, Kristen is a recognized expert in agency profitability and operations. She is a frequent guest on the Agency Profit Podcast and a regular publisher on LinkedIn.
— Unique value proposition
A lane no one else occupies.
Parakeeto occupies a lane no one else does. They are not fractional CFOs, and not COO consultants — they are a purpose-built combination, designed specifically for agency profitability.
they work with whatever tools and processes clients already have
all recommendations are based purely on client needs
engagements are designed around 1–3 hrs/week of client time
clients served across every major continent
if a 10x ROI path can't be found, the client doesn't pay
all consultants have 20+ years of experience in agency ops and finance
— Partnership
Bringing profitability rigor
to the research.
Parakeeto contributes to Agency Core's research with the same lens they bring to client work — surfacing the financial and operational metrics that actually predict agency health, not just the ones that are easy to measure.
Their input helps ensure Agency Core's findings reflect what's really happening inside boutique agencies on profitability, capacity, and operating leverage — so the community has can benchmark how can actually act on.
— Contact