How Agencies Are Thinking About Long-Term Industry Uncertainty
Agency leaders are navigating an environment marked by economic pressure, shifting client expectations, and structural change across the marketing industry.
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Research-Backed Reading
Research-Backed Reading
for Agency Leaders
Every article is built on anonymous, published Agency Core data — shared openly so you can examine it, question it, and use it however you choose.
How Agencies View Competition From Freelancers
Agency leaders describe operating in an environment where competition feels more intense and less clearly defined than in prior years.
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How Agencies Describe Differentiation in a Crowded Market
Agencies participating in the Agency Core 2025 research frequently reference market saturation and competitive pressure when discussing their positioning.
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Cultural Challenges Agencies Commonly Report
Agency culture is not referenced as a single data point in the Agency Core 2025 Research, but it appears consistently through the challenges agency leaders…
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Common Client Relationship Challenges Agencies Report
Client relationships continue to be a central part of how agencies experience stability, growth, and risk.
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How Agencies Describe the Role of Documentation as They Scale
As agencies grow, leaders often describe a shift in how work is organized, communicated, and sustained across teams.
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How Agencies Describe Growth Pressure and Burnout Risk
Agency leaders participating in the Agency Core 2025 Research describe operating in an environment shaped by uncertainty, heightened expectations, and shifting…
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Pricing Models Agencies Report Using Today
Pricing is a core part of how agencies operate, yet it is rarely discussed in isolation. In Agency Core research, pricing appears alongside broader operational…
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How Agencies Describe the Balance Between Strategy and Tactical Work
Agency leaders frequently reference the mix of strategic thinking and tactical execution when describing the work flowing into their agencies.
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