Agency leaders are navigating an environment marked by economic pressure, shifting client expectations, and structural change across the marketing industry.

Agency leaders describe operating in an environment where competition feels more intense and less clearly defined than in prior years.

Agencies participating in the Agency Core 2025 research frequently reference market saturation and competitive pressure when discussing their positioning.

Agency culture is not referenced as a single data point in the Agency Core 2025 Research, but it appears consistently through the challenges agency leaders describe.