Agency research is often discussed in terms of findings, reports, and published results. Less visible is what happens after that data is reviewed and shared internally.

Agency Core is built on the idea that industry visibility comes from collective input rather than individual interpretation.

Discover the key themes in Agency Core's 2024 survey, exploring challenges and opportunities for agency leaders navigating a dynamic marketing landscape.

Agency Core exists to publish what agencies report about their own realities. Its research is designed to make industry conversations visible without influencing how those conversations are interpreted or resolved.

Agency Core exists to make agency realities more visible through structured, independent research. The initiative was created to collect, aggregate, and publish what agencies report about their work, challenges, and uncertainty across the industry.

Agency Core operates as a research initiative built on participation from agency owners and leaders. Many of the topics explored involve sensitive operational, financial, and organizational realities.

Discover the key themes in Agency Core's 2024 survey, exploring challenges and opportunities for agency leaders navigating a dynamic marketing landscape.

Discover how Agency Core gathers insights directly from agency leaders to address challenges and opportunities in the agency world.

Learn how agency peer groups can leverage insights from Agency Core’s free research to enhance blogs, social media, and client presentations.

Explore findings from Agency Core’s 2022 Study, highlighting the challenges agencies faced and strategies that propelled their growth.