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Recorded live session · Jun 2026

Agency Core 2026 Research LIVE: What 500+ Agency Leaders Revealed About AI, Pipeline & Growth

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About this session

The Agency Core™ 2026 study unpacks what 500+ agency leaders really think about AI, pipeline, team growth, and the changes reshaping the industry. Built from anonymous, honest perspectives and published openly with no paywalls or sales agendas. A joint initiative from White Label IQ and Audience Audit™ — real data, real agency leaders.

Your hosts

The people walking you through it

Brian Gerstner

Brian Gerstner

Co-founder, Agency Core | President, White Label IQ

Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.

Susan Baier

Susan Baier

Co-founder, Agency Core | Founder, Audience Audit

A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.

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Join a few hundred agency owners who use the Agency Core numbers to make calmer calls on pricing, pipeline, and where to place their next bet. No pitch, ever—just the data and an honest conversation.

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