Brian Gerstner
Co-founder, Agency Core | President, White Label IQTwenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.
The Agency Core™ 2026 study unpacks what 500+ agency leaders really think about AI, pipeline, team growth, and the changes reshaping the industry. Built from anonymous, honest perspectives and published openly with no paywalls or sales agendas. A joint initiative from White Label IQ and Audience Audit™ — real data, real agency leaders.
Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.
A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.
82% of clients say they'll pay more for specialized expertise, yet fewer than half of agencies have committed to a niche. In this Agency Core 2026 webinar, Susan Baier (Audience…
Watch the ReplayAgency leaders and agency clients are looking at the same market and seeing two different pictures. In this AgencyCore live session, Susan Baier and Brian Gerstner walk through…
Watch the ReplayThe 2026 Agency Core research readout, presented by Susan Baier of Audience Audit. This session covers findings from two annual studies: Agency Core, a survey of 434 agency…
Watch the ReplayJoin a few hundred agency owners who use the Agency Core numbers to make calmer calls on pricing, pipeline, and where to place their next bet. No pitch, ever—just the data and an honest conversation.
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