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Monthly Live Session · Free · No Pitch

Don’t bet your pipeline on a hunch.

A clear read on the agency year, straight from the field.

The Agency Core findings come straight from the people living it—the agency owners and their clients. Every month, Brian and Susan go live and walk through what this data means for an agency of your size and focus, so your next move rides on what the field actually reported, not a mere guess.

Next session
Monday October 19th
Time
9:30AM MDT
Where
Online · Zoom
Cadence
New session monthly

Published as a public good. No gates. No sales. No agenda.

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Register once for the next session. We'll email your link, a calendar invite, and a reminder before we go live.

Agency Core Live Session

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579 agencies surveyed
400 clients surveyed
51% see the market shifting
100% free & open data
Why live

Why we’re doing this live

Hundreds of agency owners sat down and told us how the year was actually going—the pipeline, the pressure, the calls that kept them up. All of it became the 2026 Agency Core study.

Findings on a page are easy to nod at and forget. A live conversation isn’t.

So every month we take a fresh section of the data, walk through what it points to, and let owners read it their own way, out loud, with the room there to push back and add to.

The sharpest moments last time didn’t come from us. They came from the people on the call. And that’s by design.

  • Published as a public good
  • No gates
  • No sales
  • No agenda
The Findings

What we get into

01

What shifted in the last year

Where the landscape moved, and who’s feeling it most.

02

Pipeline, pricing & positioning

How agencies are handling all three right now.

03

Where AI actually landed

On the list of real concerns—not where the headlines put it.

04

Where you stand

Your own situation against agencies facing the same market.

Come prepared

Before you join

Want to walk in already up to speed? Grab the highlights beforehand—free and open, no gates.

Cover of The Agency Core 2026 Research Report Quick read · 5 min 2026 Executive Summary Grab the highlights beforehand so you walk in with the headlines already in mind.
Your hosts

The people walking you through it

Brian Gerstner

Brian Gerstner

Co-founder, Agency Core | President, White Label IQ

Twenty-plus years in the agency trenches. He walks through what the data says and the story behind the year-over-year numbers.

Susan Baier

Susan Baier

Co-founder, Agency Core | Founder, Audience Audit

A research strategist for 30+ years. She built the segmentation study behind these numbers and connects them to what owners should actually do differently.

On demand

Catch every session you missed.

We record every session and keep it free to replay—no gate, no expiry. Each one covers a different slice of the data, so the archive reads like a running map of the agency year.

Watch the topics that matter to you
Oct 2026

The Niche Payoff

82% of clients say they'll pay more for specialized expertise, yet fewer than half of agencies have committed to a niche. In this Agency Core 2026 webinar, Susan Baier (Audience…

Watch the Replay
It only takes 30 seconds

Spend one hour a month and stop guessing.

Join a few hundred agency owners who use the Agency Core numbers to make calmer calls on pricing, pipeline, and where to place their next bet. No pitch, ever—just the data and an honest conversation.

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  • Free forever
  • No sales follow-up
  • Recording if you miss it